Select two manufacturing multinational firms (one from the US, one Essay

Select cardinal manufacturing multinational firms (one from the US, one from Europe) and select two services multinational firms (one - Essay ExampleThe discussion shall compare and contrast the externalization process of the some(prenominal) sectors by discussing representative multinationals from the continents. Internationalization is perceived to be the process of enhancing organizational involvement in the international market. Unilever is based in United Kingdom and Netherlands. Unilever has an international front lasting for decades. The internalization of the manufacturing multinational has been goaded by renowned imperatives. They include growth, knowledge, efficiency, globalization of consumers and competitors. The company has a market presence in more than 150 countries and over 220, 000 employees. The company has been labeled as both multi-local and multinational because of a heavy presence in the domestic and international markets. The internationalizations strategy involved adapting local market differences. The strategical team targeted the optimum locations for product launches and resources in the foreign markets. Unlike the internationalization plan for Barclays which involved joint-ventures with domestic firms, Unilever embarked majorly on acquisitions to dilate the sphere of influence (Edwards & Rees 2006). The perplexity believed that the company needed to have a direct response to the customers by gist of production of superior products (Altinay & Roper 2007). A telling example is in Latin America where Unilever utilise the ULA strategy. The Unilever Latin America) strategy involved implementation of common processes, innovation and drawing cardship. This caused the multinational to become the market leader in four countries in the region. However, when it came to opening branches, the Unilever tends to have shared a similar strategy with Barclays. Unilever has point offices in every foreign market location (Hill 2002). These re gional branches are semi-autonomous (Boome & Riley 2011). The top level management of the multinational has been trying to review the strategy because uttermost(prenominal) decentralizations have been counterproductive in the internalization process. The strategic team is targeting the emerging and developing markets in the internationalization plan. In manufacturing sector it is easier to develop products tailored for consumers than in service sector. Therefore, the multination has been able to target different income groups (Boome & Riley 2011). Barclays depended on intermediaries in many emerging markets. This means most of the branches were stationed in major urban centers, where infrastructure supported. Unilever believes that a seamless international development would be effective (Altinay & Roper 2007). This company hopes to use technology to synchronize data and automate systems. The management has been countering threats in specific domestic markets while rolling out inter nationalization strategy. Some of the solutions have been obtained through shift learning. Unilever has ensures that the retail stores are close the end user. Internationalization process must address the complexities that arise from toothless supply chains (Battilossi & Cassis 2002). Banking sectors in heavily dependent of technology. Barclays has been affected be unhealthy foreign laws and extreme exchange rates. Studies show that banking sectors is subject to multiple regulations (Boome & Riley 2011). Unilever has established a rapport with consumers directly.